In the vibrant world of luxury beverages, "Glod Water" emerges as a beacon of elegance and purity. This fictional project encompasses the creation of a distinct brand identity for Glod Water, inspired by the fusion of gold's luxury and water's freshness.
YEAR
2022
ROLE
CREATIVE DIRECTOR
DURATION
BRAND DESIGN
PRODUCT RENDERING
Brief & Challenge
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
Research - Setup
We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.
Research -
Insights
Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:
Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.
What can we do better next year in terms of organizing?
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
Solutions
Our solutions focused on making the conference easier to navigate and plan.
We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.
A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.
Prototyping & Testing
In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.
Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.
Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.
The Result
The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.
My Contribution
Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck. I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact. This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.
Key Learnings
A key learning for me was how important it is to focus on impact and avoid getting stuck in details.
Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.
Another takeaway was the importance of clearer role division in group work to maintain efficiency.
Smooth Scroll
This will hide itself!
This will hide itself!
Design Focus
These insights highlighted the need for clearer booking flows and communication. We moved into prototyping and iterating on different solutions to test how the experience could be simplified and made more transparent.
TBA - den här sidan kan du strunta i så länge
OVERVIEW
In the vibrant world of luxury beverages, "Glod Water" emerges as a beacon of elegance and purity. This fictional project encompasses the creation of a distinct brand identity for Glod Water, inspired by the fusion of gold's luxury and water's freshness.
YEAR
2022
ROLE
CREATIVE DIRECTOR
DURATION
BRAND DESIGN
PRODUCT RENDERING
Brief & Challenge
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
Research - Setup
We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.
Research -
Insights
Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:
Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.
What can we do better next year in terms of organizing?
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
Solutions
Our solutions focused on making the conference easier to navigate and plan.
We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.
A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.
Prototyping & Testing
In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.
Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.
Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.
The Result
The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.
My Contribution
Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck. I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact. This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.
Key Learnings
A key learning for me was how important it is to focus on impact and avoid getting stuck in details.
Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.
Another takeaway was the importance of clearer role division in group work to maintain efficiency.
Smooth Scroll
This will hide itself!
This will hide itself!
Design Focus
These insights highlighted the need for clearer booking flows and communication. We moved into prototyping and iterating on different solutions to test how the experience could be simplified and made more transparent.
TBA - den här sidan kan du strunta i så länge
OVERVIEW
In the vibrant world of luxury beverages, "Glod Water" emerges as a beacon of elegance and purity. This fictional project encompasses the creation of a distinct brand identity for Glod Water, inspired by the fusion of gold's luxury and water's freshness.
YEAR
2022
ROLE
CREATIVE DIRECTOR
DURATION
BRAND DESIGN
PRODUCT RENDERING
Brief & Challenge
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
Research - Setup
We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.
Research -
Insights
Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:
Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.
What can we do better next year in terms of organizing?
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
“The booking of workshops was very hidden”
Participants on improvements for next year (2024 survey)
“The announcement for the workshops”
Participants on improvements for next year (2024 survey)
“The process choosing & booking workshops”
Participants on improvements for next year (2024 survey)
Solutions
Our solutions focused on making the conference easier to navigate and plan.
We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.
A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.
Prototyping & Testing
In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.
Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.
Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.
The Result
The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.
My Contribution
Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck. I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact. This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.
Key Learnings
A key learning for me was how important it is to focus on impact and avoid getting stuck in details.
Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.
Another takeaway was the importance of clearer role division in group work to maintain efficiency.
Smooth Scroll
This will hide itself!
This will hide itself!
Design Focus
These insights highlighted the need for clearer booking flows and communication. We moved into prototyping and iterating on different solutions to test how the experience could be simplified and made more transparent.