STHLM Xperience Conference
OVERVIEW

STHLM Xperience Conference is an annual UX and design event in Stockholm.

Our project explored how a digital solution could enhance the attendee experience, making it easier to book workshops, plan the day, and connect with other participants.

YEAR

2025

ROLE

UX/UI Design

DURATION

Five weeks

Brief

This project was part of the User-Centered Design course during the second semester of my first year at Nackademin (2024).

Over four weeks, I collaborated with a team of five classmates on a group assignment centered around the STHLM Xperience Conference - a yearly UX and design event in Stockholm.

Our brief focused on creating user journeys, personas, and a prototype for an app that would complement both the physical and digital aspects of the event.

Challenge

How might we help visitors feel well-prepared and confident
that they will experience everything the conference has to offer?

Research - Setup

We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.

Research -
Insights

Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:

Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.

What can we do better next year in terms of organizing?

Solutions

Our solutions focused on making the conference easier to navigate and plan.

We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.

A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.

Prototyping & Testing

In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.

Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.


Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.

The Result

The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.

My Contribution

Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck.

I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact.

This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.

Key Learnings

A key learning for me was how important it is to focus on impact and avoid getting stuck in details.


Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.


Another takeaway was the importance of clearer role division in group work to maintain efficiency.

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STHLM Xperience Conference
OVERVIEW

STHLM Xperience Conference is an annual UX and design event in Stockholm.

Our project explored how a digital solution could enhance the attendee experience, making it easier to book workshops, plan the day, and connect with other participants.

YEAR

2025

ROLE

UX/UI Design

DURATION

Five weeks

Brief

This project was part of the User-Centered Design course during the second semester of my first year at Nackademin (2024).

Over four weeks, I collaborated with a team of five classmates on a group assignment centered around the STHLM Xperience Conference - a yearly UX and design event in Stockholm.

Our brief focused on creating user journeys, personas, and a prototype for an app that would complement both the physical and digital aspects of the event.

Challenge

How might we help visitors feel well-prepared and confident
that they will experience everything the conference has to offer?

Research - Setup

We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.

Research -
Insights

Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:

Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.

What can we do better next year in terms of organizing?

Solutions

Our solutions focused on making the conference easier to navigate and plan.

We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.

A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.

Prototyping & Testing

In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.

Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.


Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.

The Result

The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.

My Contribution

Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck.

I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact.

This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.

Key Learnings

A key learning for me was how important it is to focus on impact and avoid getting stuck in details.


Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.


Another takeaway was the importance of clearer role division in group work to maintain efficiency.

Smooth Scroll
This will hide itself!
STHLM Xperience Conference
OVERVIEW

STHLM Xperience Conference is an annual UX and design event in Stockholm.

Our project explored how a digital solution could enhance the attendee experience, making it easier to book workshops, plan the day, and connect with other participants.

YEAR

2025

ROLE

UX/UI Design

DURATION

Five weeks

Brief

This project was part of the User-Centered Design course during the second semester of my first year at Nackademin (2024).

Over four weeks, I collaborated with a team of five classmates on a group assignment centered around the STHLM Xperience Conference - a yearly UX and design event in Stockholm.

Our brief focused on creating user journeys, personas, and a prototype for an app that would complement both the physical and digital aspects of the event.

Challenge

How might we help visitors feel well-prepared and confident
that they will experience everything the conference has to offer?

Research
Setup

We combined surveys with in-depth interviews to uncover attendee needs, then synthesized insights through affinity mapping, customer journeys, personas, and HMW prompts.

Research
Insights

Research highlighted workshops as a key motivator for attending, but also exposed recurring issues:

Workshop booking was unclear and poorly communicated - participants asked for clearer announcements, reminders, and notifications when spots opened up.

What can we do better next year in terms of organizing?

Solutions

Our solutions focused on making the conference easier to navigate and plan.

We clarified the booking flow with a stronger call-to-action and options to book, cancel, and join a waitlist.

A toggle between full schedule and personal agenda reduced friction, while calendar integration and favorites helped attendees stay organized and avoid overlaps.

Prototyping & Testing

In our prototyping and testing, we explored variations of session cards, navigation, and schedule layouts.

Usability tests showed that users preferred detailed cards with a prominent booking button, which made the flow feel intuitive and clear.

Based on these insights, we refined our concepts and developed high-fidelity prototypes that focused on clarity, usability, and consistency.

The Result

The result was a high-fidelity prototype that streamlined booking, improved schedule navigation, and introduced planning tools to give attendees more control and confidence throughout the conference.

My Contribution

Although we all took part in every step of the process, my biggest contribution was pushing the team forward when we got stuck.

I often took the role of finding strategies to break deadlocks and helped us move past long discussions by re-centering on goals and impact.

This experience reinforced my ability to combine facilitation with design work, ensuring steady progress throughout the project.

Key Learnings

A key learning for me was how important it is to focus on impact and avoid getting stuck in details.


Working iteratively with user feedback helped us refine both flows and components, and I realized the value of testing small elements early, like cards and navigation, before scaling into full solutions.


Another takeaway was the importance of clearer role division in group work to maintain efficiency.

Smooth Scroll
This will hide itself!